Highest level of brand marketing and global reservation power without big-chain fees.
Personal branding.
Because every hotel and market is unique, Magnuson Hotels brands can be utilized in either a dominant role or lower profile positioning. Your independent hotel will experience personal branding with the highest level of brand marketing and global reservation power, and without big-chain fees. Our brand strategy is to communicate that your highest differentiated competitive advantages are backed by the quality standards of the world's largest independent hotel group. Magnuson Hotels provides complete custom re-branding services for your hotel at no additional charge.
Download the Magnuson Grand Brand Kit [PDF]
Download the Magnuson Hotel Brand Kit [PDF]
Download the M-Star Brand Kit [PDF]
Increase revenue with the cross selling capabilities of Magnuson Hotels brands. While all branded hotels are clearly positioned within their market segment, you can also increase crossover sales from other segments. For example, while the Magnuson Hotels brand caters to a mid-scale clientele, special travel occasions may warrant buying-up to a Magnuson Grand. Likewise, an interstate located M-Star Hotel can benefit from a guest who has stayed at a Magnuson Hotels mid-scale location.
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